Switching To FujiFilm Inspired Me

Back in 2012, my family surprised me with my first Nikon for my birthday and it inspired a complete career change. At the end of 2020, I decided to switch things up. This post shares how switching to FujiFilm inspired me to try something new and make some much needed changes for myself and my photography business.

This post was not sponsored by FujiFilm, but does contain affiliate links. Read the affiliate disclosure.


2020: Re-Evaluating My Photography Business

2020 was a weird year for all of us, right? Aside from the inevitable health anxiety, all of my shoots were quickly cancelled and I found myself with time to slow down and think about my photography business. I embraced the break in action, took some time to work on personal projects and decided to reinvent my blog.

I shifted from sharing recipes to sharing educational content around photography and business. My goal was to grow and monetize my blog by sharing valuable, informative insight that other creative entrepreneurs could use to improve their own photography and stand out in their business.

Writing about photography from an educational standpoint was a new thing for me, because I had been so focused on client work. It helped me see how far I have come as a photographer and entrepreneur, but it also opened my eyes to the fact that I didn’t want to be solely focused on getting hired anymore.

In August my client work picked back up and I found myself back to the “same old grind” of being a professional food photographer working on a lot of commercial jobs. In the beginning, I used to think commercial work was where I would ultimately find my success as a food photographer.

But, once I started getting the bigger jobs, I actually felt held back by the rules, expectations and the constant “get the client” mentality. The word ‘no’ was pretty much considered a four-letter word and while some photographers thrive on that kind of hustle, it just wasn’t for me. In a nutshell, I felt stuck, because if commercial work wasn’t for me, what was?

Ultimately, I ended up making the decision to end my contract with my reps after our last project together in October. This freed me up to take a much needed break from the industry and from social media and figure out what I wanted to do. I don’t think I touched my camera for the entire month of November.

At the end of every year, I get myself something for my business to celebrate another year as an entrepreneur. So, at the end of 2020, I decided to purchase the FujiFilm XT3 and the Zeiss 32mm 2.8. I had my eye on the XT3 and the XT4 for a while and figured I would start learning a new mirrorless camera.

Sure, I could have easily chosen a mirrorless camera from Nikon’s Z series. But, since I have shot with Nikon for my entire photography career, I felt very ready to switch things up and try something new.

Opening the box was surprisingly exciting! The very first thing I noticed was that the XT3 was much less clunky than my DSLR. As I held it in my hands for the first time, it felt like a weight had been lifted and a new door had opened. And, the best part… I felt excited to get creative again. Could switching to FujiFilm be what I needed to get “unstuck?”

2021: I Decided To Try Something New

At the beginning of 2021 I decided to take on much less client work, only focusing on the right clients for me. I also decided to stay off of social media so I could focus on growing and monetizing my educational photography blog. This involved learning a lot about SEO, writing blog posts and learning how to use Pinterest to drive traffic to my site. I took some online workshops and watched several YouTube tutorials about blogging and learning more about my Fuji XT3.

I was loving all the new things I was learning and found myself gravitating towards watching video tutorials rather than reading blog posts. This got me thinking about possibly shifting my blog towards YouTube. Is watching more effective than reading… or is it just me?

As I started exploring “how to start a YouTube channel,” it became clear that I would need to figure out what I would talk about and start learning a thing or two about video. So, for the very first time in my photography-focused career, I started taking some big steps to learn video.

Aside from switching to FujiFilm, one of those steps included moving my home studio from the entryway in our house to our basement. We ripped up the carpet, put in new flooring and painted. You can check out the transformation here. It’s pretty awesome… I’ve never had this much space to do my work at home.

And, due to all excitement around video, my end of the year business gift came a few months early in 2021. I decided to purchase the XT4 with the 18-55mm 2.8 lens. I’ll share more on the XT3 vs XT4 in another post, because I am loving these little, powerful cameras. Switching to FujiFilm has been a very welcomed change for my business.

Read More About: Building A Photography Home Studio

I’m going to be completely honest… learning video is hard and it’s hard to not be very good at it (yet). I think a lot of photographers resist learning video and I can definitely see why. While the principals are the same, you’re pretty much relearning all of them… lighting, focusing, framing, editing…it’s all new again. Switching to FujiFilm has made the challenges fun for me, though.

Wherever the video path is leading me has yet to be determined, but it’s so refreshing to know that it’s completely up to me. I’ll be excited to share more with you as things unfold in 2022.

Cheers to a new year… my advice to all my fellow entrepreneurs is if you find yourself feeling stuck, don’t be afraid to ditch the crowd and figure out what YOU want. It’s ok to switch things up and try something new.

This post contains affiliate links which means if you click or make a purchase through my site, I might make a small commission (at no extra cost to you). I only promote products and equipment that I actually use and support. 

All images ©Regan Baroni 2022.

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Regan Baroni Photography, LLC is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.