Every photographer should be taking full advantage of Pinterest for their business. It has the power to drive a ton of traffic to your website which can ultimately result in getting more clients. Pinterest for photographers involves some strategy, however. It’s not quite as simple as just pinning whatever you want, whenever you want. In this post, I want to share how Pinterest is a powerful marketing tool and some tips to using Pinterest correctly.
This post contains affiliate links. Read the affiliate disclosure.
Pinterest For Photographers: How It’s Powerful
There is a big misconception about what Pinterest actually is. Pinterest is NOT a social media platform. Pinterest is actually a search engine. But, unlike Google, Pinterest is a VISUAL search engine and is heavily populated with images. This makes it a wonderful marketing tool for photographers, because beautiful images are a photographer’s specialty. We’re already in a good position to stand out on Pinterest with our images. <high five!>
There are roughly 454 million monthly users on Pinterest. Think about that for a minute… That’s a sh** ton of people who are looking for… “something.” Pinterest is very powerful for business, because unlike social media, Pinterest actually wants to help people find whatever they’re looking for.
Social media platforms are designed to keep people engaged with the platform. They don’t want to send people away, because the longer people are engaged, the more money the platform makes. The algorithms are also constantly changing, which makes it very difficult for business to keep up, get their content seen and drive traffic to their website and products. It can turn into a frustrating scramble with businesses seeing little to no results.
It’s important to consider how much time you invest in social media vs. Pinterest for your business. If driving traffic to your website is important, social media makes that incredibly challenging. Pinterest, on the other hand, wants to send people to your website. If your website and content has the valuable information people are searching for, Pinterest will send people to you.
For example, when I look at my Instagram impressions over the last 30 days, it’s around 1,200. However, when I look at my Pinterest impressions over the last 30 days, it is around 131,200. It’s a pretty interesting number comparision, isn’t it?
Pinterest For Photographers: Getting Started
Are you ready to get your Pinterest account up and running? There are some steps you need to take, so let’s walk through the steps together.
Step 1: Set Up A Business Account
Whether you’re new to Pinterest or already have a personal account, it’s time to switch to a business account. After all, you are a business, right? The business account shares important analytics about your impressions, pins and overall Pinterest performance. Knowing this information will guide your Pinterest strategy rather than you trying to guess what works and what doesn’t. Pinterest has a great article explaining how to set up a business account, so be sure to check that out here.
Step 2: Use Keywords In Your Profile Description, Boards & Pins
Although Pinterest is a visual search engine, it still needs you to use special keywords so it knows to show your pins when someone is looking for your content. Using keywords also helps people know what your account is about and whether it’s something they are interested in. It’s important to be direct and clear about what your account is all about.
WHAT ARE KEYWORDS?
Using special keywords in your profile description, boards and pins is really important. But, what are they, where do you add them and how do you figure out what keywords to use?
Keywords define what your topic is all about. They are words that people use when they’re searching for something in particular.
The places to use keywords on Pinterest include:
- YOUR PROFILE NAME
- YOUR PROFILE DESCRIPTION
- BOARD TITLES
- BOARD DESCRIPTIONS
- PIN TITLES
- PIN DESCRIPTIONS
One way to discover keywords in your niche on Pinterest is to simply use the search bar within Pinterest. Start typing a couple of words and watch how Pinterest will populate additional words that are heavily searched in relation to the words you just typed.
See my example below. I started typing “food photography” and Pinterest showed me a bunch of popular topics to consider such as food photography styling or food photography ideas.
And, if you want to dive deeper into learning about keywords for Pinterest, there’s a great class offered by SkillShare that I’m listing below.
Learn More About: Pinterest SEO Strategy
Step 3: Create Relevant Boards & Descriptions
Your Pinterest boards are basically categories to help you organize your pins. You will want to create boards that are relevant to your niche so you can add multiple pins that are specific to that board’s topic.
In my early Pinterest days, I started with two boards that weren’t very specific or keyword friendly. I had a board called “Light” and a board called “Dark.” I would share food photography that was either light or dark in each of these boards. Neither of my boards had descriptions either, so it was pretty much impossible for Pinterest to know what “light” meant. No one was searching for “light” in relation to food photography and if they were, they would probably type “light food photography.”
I needed to be more specific with my board names and consider what my audience might be searching for if they were looking for food photography.
For example, I now have a board called Light Food Photography Tips & Inspiration. And, the description is “Light food photography tips and inspiration to help you create light and airy food photos.”
Take some time to consider what boards to add and use keywords in your board title and descriptions to help Pinterest find you!
Step 4: Start Pinning Consistently
Pinning is when the real fun begins! I walk through the pinning steps next, but the thing to remember about pinning is to have a strategy. You can’t just pin whatever, whenever. There’s a little more thinking involved and it’s very important to pin consistently. I have heard you should be pinning up to 50 pins per day, but I think that’s a bit much for smaller businesses like myself. There’s absolutely no way I could keep up with it.
As I researched this more and talked with other Pinterest experts, the key is consistency and quality over quantity. If you can pin once per day, and your pins are providing great, valuable information to your readers, that’s golden! Don’t pin just to fill up your boards and spend time trying to reach an unrealistic number of pins per day. You have to approach it in a way that works for you and your time. Remember, one truly valuable pin per day is better than 50 not-so-great pins that don’t give people what they’re looking for. Remember, QUALITY OVER QUANTITY.
INSIDER TIP: Maximize your reach by creating different looking pins that can live in different boards and direct to the same URL.
Pinterest For Photographers: Create Your Pins
Once your profile and boards are created, it’s time to start creating some pins! Pinning also requires the same keyword thinking. You’ll want to be sure to include specific keywords in the following:
- PIN TITLES
- PIN DESCRIPTIONS
- IMAGE NAME
To create a pin within Pinterest, simply go to Create/Create Pin and you’ll be able to get started.
See my image below and read on for tips within each section.
1. Upload Your Pin Image
Creating pins can be pretty fun, especially when you have beautiful photography to work with. I recommend using Photoshop or Canva to create your pins. Create a variety using different images, graphics and words. When saving the pin graphic, be sure to include keywords in the name, include your brand and save it as a JPG. For example, if I have a pin for Overhead Food Images that links to My Overhead Setup for Food Photography, I could save the pin as: overhead-food-images-reganbaroni.jpg.
2. Add Your Pin Title
Your pin title will require keywords, but it doesn’t necessarily have to match exactly to your blog post title. As long as it’s similar to the content you’re sharing, Pinterest won’t think it’s spam.
3. Choose The Board For Your Pin
Select the board where you want to store the pin. Sometimes a pin topic could live in multiple boards. In fact, this is a good thing. If you have a pin that could live in different boards, create additional (different looking) pins for each board so you can expand your reach for that topic.
4. Provide A Pin Description
Much like the pin title, your description should include relevant keywords. Don’t skip this part. The pin title and description helps Pinterest match your pin to specific searches. Since descriptions are longer than titles, it’s an opportunity to include multiple keywords to give your pin a better chance to get ranked by Pinterest. Take advantage of using extra, relevant keywords in your descriptions.
5. Add The Destination Link/URL
Your URL is incredibly important. If people land on your pin and there isn’t a URL to take them anywhere, that’s a huge missed opportunity and can be really frustrating for users of Pinterest. Be sure to include the direct URL that you want your pin to lead people to. Make it EASY for people to get to the valuable content they’re looking for.
6. Schedule Your Pin
You can either publish your pin immediately or schedule it to pin at a later date and time. I usually schedule my pins ahead of time and focus on having them go live in the evening. Evenings tend to be when people are using Pinterest the most, so depending on the demographic of your target audience, pick evening times for your pins to get published.
Pinterest For Photographers: Avoiding The Pinterest Hustle
As I mentioned earlier, in order for Pinterest to really work for you, you have to pin regularly. This can become a bit of a hustle, because you need to do your keyword research and create multiple pins for your content. It’s important to plan ahead so this doesn’t take over too much of your time.
As someone who really doesn’t like to ‘hustle’ with any aspect of my business, I have a couple of tips to help you avoid the Pinterest hustle.
Tip 1: Prepare Multiple Pins Ahead of Time
I set aside time each week to do my keyword research and create pins for my boards. I recommend designing templates for your Pinterest graphics so you can swap out images and copy accordingly. As I mentioned earlier, I use Photoshop and Canva to help me keep my Pinterest graphics organized and on brand.
Tip 2: Schedule Multiple Pins
Schedule your pins ahead of time. This keeps you pinning “regularly” without actually taking time to pin everyday. There are two programs that can help you do this.
Pinterest has it’s own internal scheduling for creating and scheduling your pins. It’s free and it works really well. The only drawback I have with it, is that you can only schedule pins two weeks out. This may or may not be a drawback for you, but it just depends on whether you want to be scheduling pins every two weeks or want to schedule them further in advance.
Tailwind is an app that allows you to schedule multiple pins as far in advance as you want. It also allows you to schedule Instagram posts as well. It analyzes the performance, so you can track how your pins and posts are doing. It’s a really great app that I have used to help me get my pins scheduled ahead of time. There is a monthly fee or you can pay annually, but you can always try it for free to see what you think.
In conclusion, Pinterest for photographers is an absolute game-changing business tool. If you want to get your content seen by a lot more people, I highly recommend taking the time to make Pinterest work for you. Social media platforms aren’t really built to help you. Pinterest WILL help you. Reach out with questions anytime!
This post contains affiliate links which means if you click or make a purchase through my site, I might make a small commission at no extra cost to you. I only promote products that I actually use and support.
All images ©Regan Baroni 2021.